Jongno & Jung
Explore the cultural and historical core of Seoul in Jongno and Jung-gu —
where ancient palaces, hanok villages, and vibrant shopping streets come together in a seamless blend of tradition and modernity.
History
Cultural Heritage
Step into the royal past of Korea through ancient palaces and serene hanok alleys.
Cultural
Art
Art & Craft
Discover Korea’s creative soul in streets filled with calligraphy, crafts, and teahouses.
Craft
Cultural
Traditional Markets
Taste authentic Korean street food and explore the charm of traditional markets.
Shopping
Culture
Trendy Shopping & Entertainment
From K-fashion to skincare, shop the latest trends in Seoul’s most iconic retail zones.
Night View
Panoramic
Landmark Views
Get panoramic views of the city while walking through centuries-old fortress trails.